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Steps up Global Expansion With Launch of CosmoGirl UK
FWD - Hearst Magazines plans to launch between eight and
ten new magazines internationally in the year 2001, beginning
with the launch of CosmoGirl UK next spring.
CosmoGirl, the wildly successful teen spin-off of Cosmopolitan,
will enter the increasingly competitive UK teen market
via Hearst's UK subsidiary, National Magazine Company,
the publisher of Harper's & Queen, British Esquire and
Cosmopolitan. Aimed at girls between the ages of 12 and
17, the magazine will have a monthly frequency and debut
simultaneously with a website. No exact date, nor an initial
rate base, has been set for the launch.
British CosmoGirl will be launched under National Magazine
Company's recently- created Cosmopolitan Group, under
Publishing Director Jan Adcock. Competitors are likely
to include Sugar, Mizz, and Project G, a new teen magazine
to be launched next month by BBC Worldwide.
Though a Hearst spokesman declined to release further
information on future CosmoGirl launches, he said: "CosmoGirl
will definitely be among our future European launches."
Whether founding CosmoGirl editor Atoosa Rubenstein will
play a role in the international editions still remains
British CosmoGirl is not the first international launch
of the CosmoGirl brand. Earlier in the year, the title
launched editions in the Czech Republic (April) and Turkey
Posh Spice Becoming Fashionable?
FWD - Last night's Elle Awards were a Posh event. Victoria
"Posh Spice" Beckham took home the award for the Most
Stylish Look of the Year in her first public appearance
since a battle with viral meningitis. "I've been really
criticized for the way I look, so this means a lot to
me," said the Spice upon receiving her award.
Other winners for the night included Joely Richardson,
actress daughter of Vanessa Redgrave, for Most Stylish
Actress, and Young Designer of the Year Luella Bartley.
Bartley presented her third collection earlier in the
day at London Fashion Week.
The boys were in tow, too. Jude Law was named the Most
Stylish Actor, and BBC 2's "Naked Chef," Jamie Oliver,
won the Most Stylish Male TV Star award.
But it wasn't a night for Brits alone. American beauties
Jennifer Aniston and Jennifer Lopez represented the
States, picking up awards in the Cover Girl and music
categories, respectively. Both sent in their thanks