Feature Type:
Arcade Games/Shockwave

Frequency:
Static

Target Audience:
Online gamers:
52% male
63% between ages 25 and 44
88% have some college education
40% have household incomes of at least $60,000.
The percentage of game-players among total online users was 38% in 1999 and is projected to be 43% by 2003.

Fact Sheet:
PDF CleverMedia

Fun Fact:
CleverMedia has created more than 100 Shockwave games.